Writing Essays Details
TopicHow to write an analytical essay on an article.
PostedTue, Nov 05th 2019 20:08 PM
The Elevator Pitch is a technique used by salespeople when condensing the arguments for buying a product into the shortest possible summary of why a customer should consider a purchase. The salesperson is told to imagine themselves in a lift; in the time it takes for that lift to reach the desired floor, they should have given a compelling argument in favour of that product that would result in the customer buying it, or at least wanting to know more. Your Elevator Pitch for your essay should sell the idea of it to a reader, leaving them wanting to read the essay in question. This is quite a tough exercise, as it forces you to be ruthlessly concise in your thinking and choice of words; but you can use this summary to help you write your introduction, and it’ll help you achieve clarity in what you’re trying to say.
You may not consciously realise it when you’re reading, but sophisticated sentence structures make the world of difference to how intelligent you sound. As we’ve already said, the most important consideration when you’re writing is making yourself easy for readers to understand; but you can still do this and utilise a range of interesting syntax at the same time. Employ a variety of sentence structures, long and short, but don’t let your sentences become too long and rambling, or they become difficult to read. Effective punctuation is vital in conveying your arguments persuasively; the last thing a teacher or lecturer wants to read is an essay riddled with poor grammar. What’s more, the reader shouldn’t have to read a sentence more than once to understand it.