Writing Essays Details
TopicTips on how to write a scholarship essay.
PostedSun, Jan 05th 2020 07:55 AM
The Elevator Pitch is a technique used by salespeople when condensing the arguments for buying a product into the shortest possible summary of why a customer should consider a purchase. The salesperson is told to imagine themselves in a lift; in the time it takes for that lift to reach the desired floor, they should have given a compelling argument in favour of that product that would result in the customer buying it, or at least wanting to know more. Your Elevator Pitch for your essay should sell the idea of it to a reader, leaving them wanting to read the essay in question. This is quite a tough exercise, as it forces you to be ruthlessly concise in your thinking and choice of words; but you can use this summary to help you write your introduction, and it’ll help you achieve clarity in what you’re trying to say.
How you use language is important, especially in academic essay writing. When writing an academic essay, remember that you are trying to persuade others that you are an expert who can make an intelligent argument. Using big words just to sound smart often results in the opposite effect—it is easy to detect when someone is overcompensating in their writing. If you aren`t sure of the exact meaning of a word, you risk using it incorrectly. Using obscure language can also take away from the clarity of your argument—you should consider this before you pull out that thesaurus to change that perfectly good word to something completely different.