Writing Essays Details
TopicCommon application essay writing tips.
PostedMon, Nov 04th 2019 12:26 PM
The Elevator Pitch is a technique used by salespeople when condensing the arguments for buying a product into the shortest possible summary of why a customer should consider a purchase. The salesperson is told to imagine themselves in a lift; in the time it takes for that lift to reach the desired floor, they should have given a compelling argument in favour of that product that would result in the customer buying it, or at least wanting to know more. Your Elevator Pitch for your essay should sell the idea of it to a reader, leaving them wanting to read the essay in question. This is quite a tough exercise, as it forces you to be ruthlessly concise in your thinking and choice of words; but you can use this summary to help you write your introduction, and it’ll help you achieve clarity in what you’re trying to say.
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